One of the oldest marketing strategies is the idea of something for nothing – the free gift. Buy one, get this free tree branch for use in sweeping out the cave before the hunters come home. It’s incredible people continue to fall for this, particularly when the gift is so often useless. Yet there’s a greedy streak in many who just cannot resist the idea of supposed extra value. Equally, there’s a way of pandering to the lazy streak. Devices are not described as labor-saving for nothing. You can now do this “thing” with less effort (or no effort when the miracle ingredient is added). Ah, note the addition of miraculous qualities. This product will work if you have faith. There will be no scientific explanation, just endless testimonials and endorsements from Charles who grew muscles after sand was kicked in his face at the beach and from Marylyn who married well and got good parts in movies because of the bust enhancing cream she used.
Well, if you go into bookstores (those that have managed to stay in business) or search the internet, you will find an army of experts all trying to sell you their latest book on how to lose weight. No matter what the title, they all come down to the same thing. Follow these few simple instructions and, without you having to lift a finger, unwanted pounds will drop from your body as if blown away by pixie dust. In fact, we do have a small supply of pixie dust available for sale to private buyers, but that’s something we can discuss in another article. Until we get to that, all these diets have common themes.
One particular type of food is hailed as having amazing, not to say miraculous, properties. If you eat enough of it, you will lose weight. The best examples of this are cabbage and grapefruit. Eat either of these (and nothing else) for [insert number of weeks] and, if you do not die of malnutrition, you will be thinner. Then we have the “brand name” diets that either rely on you believing that the Israeli Army only has thin people in its ranks, or thinking you will fade away to nothing if you only drink Slim-Fast or a comparable product. Finally, we have the diets that persuade you they are scientific because they refer to carbohydrates or proteins or the metabolic processes of your body.
The sad fact is that none of these diets work well in the medium to longer term. Anyone who starves for a few weeks will lose weight. The fact this is medically dangerous to your health is not mentioned on the book jackets or the accompanying marketing copy. There’s only one way to lose weight and that’s to burn more calories than you consume. So eat less food. The food you eat should be more healthy. Exercise is good for you. The problem is hunger. The solution is Acomplia which suppresses your appetite. If you feel less hungry, it’s easier to keep the healthy diet going for longer. If you do keep the diet going with Acomplia‘s help, you will feel better and look great. There are no better rewards for putting in the hard work to lose weight.
